Strategic partners to ambitious leaders
Growth starts at the centre.
We work alongside founders, CEOs and senior leadership teams to make the decisions, develop the capability and build the systems that strengthen performance, create value and shape what comes next.
The way a leader thinks, behaves and decides does not stay with them. It travels outward: through their team, their culture, their customers and the business they are building. That is why we are Growth Circles.
Years of Combined Leadership Experience
Businesses & Leaders Worked With
Flagship Programmes, One Trusted Partnership
Delivery – UK, USA, EU, Middle East & Beyond
Not a peer group. A pattern of influence.
Growth Circles began with a belief in the power of leaders learning from one another. Today, our work goes further and deeper. We work directly with the people at the centre of consequential businesses: founders, CEOs, senior leaders and the teams around them.
We help them create the conditions in which better leadership becomes better decisions, stronger teams, more consistent execution and a business that is worth scaling, keeping or exiting on their own terms.
How growth travels
A business does not change because a leader attends a programme. It changes when leadership is translated into the decisions, relationships and operating habits that other people experience every day.
Founder or CEO judgement, ambition, resilience, self-awareness and decision-making.
→ Clearer priorities and less founder-created drag.
Leadership-team alignment, accountability, trust and productive challenge.
→ Faster decisions and fewer costly disconnects.
People practices, management behaviour, goals and performance rhythms.
→ Better execution and a culture that can scale.
Strategy, succession, customer confidence, resilience and enterprise value.
→ A stronger, more transferable business.
The organisation and leadership capacity that remain beyond the founder.
→ A more graceful transition, succession or exit.
We work at the centre, then help the change travel.
The current portfolio substantiates this model: InfiniteHorizon is an individual mentoring offer; CLARIFY and CLARITY develop leaders and leadership teams; PerforMetrix addresses people success and execution; and Exit Optimized focuses on the foundations an exit depends on.
Ten ways we help you
lead better, grow faster,
and transition wisely.
Our Programmes
Different interventions. One direction of travel.
The starting point differs. Sometimes the constraint is the founder. Sometimes it is the leadership team, the operating system, or a business that is not yet ready to succeed without its owner. We choose the intervention that changes the pattern, not merely the symptom.
InfiniteHorizon™
For founders and CEOs who need a trusted thinking partner at the centre of their business.
Bespoke monthly 1-2-1 mentoring for founders and business leaders who are ready to scale but need a trusted strategic sounding board. Three tiers – Ruby, Emerald, and Diamond – from one deep-dive per month through to intensive weekly coaching.
- 60–240 minute deep-dive sessions per month, your choice
- Regular laser calls – 15-minute single-issue problem solving
- WhatsApp / LI access between sessions when it can't wait
- Fresh eye on pitch decks, proposals, and marketing copy
- SuperConnections – access to Carri's global network
- Bespoke leadership toolkit: worksheets, reading lists, tools
- Team development sessions available at 10% discount
- Investment from $1,500/month · 6-month minimum commitment
12Squared™ Leadership
For STEMM founders whose own leadership blind spots are becoming a business constraint.
STEM founders are brilliant at what they built. Leadership, though, is a different discipline entirely – and there are 12 predictable blindspots that hold them back from achieving both their personal and business growth potential. 12Squared™ is Carri's signature programme designed specifically for STEM CEOs and founders navigating the gap between technical excellence and executive leadership.
- Addresses the 12 specific blindspots unique to STEM founders
- Built around The Three Pillars of Growth™: Strategy, Structure, Leadership
- Designed for founders with investor commitments to meet
- Bridges the gap between technical founder and business leader
- Integrated with Exit Optimized™ when succession planning is in scope
- Delivered as part of the InfiniteHorizon™ mentoring structure
- Start with a free CEO Audit to identify your critical blindspots
Exit Optimized™
For owners and executives who want to leave well, rather than merely leave.
A structured 10-session programme that takes you from "I know I want to exit" to a complete, actionable strategy. Available in two versions: Exit Optimized™ for business founders and owners, and Exit Optimized™ C-Suite for senior executives navigating their personal leadership transition.
- 10 × 120-minute 1-2-1 sessions across two stages
- Stage 1: End in mind, strategy, personal planning, communications
- Stage 2: Succession, legacy, continuity, wider horizons
- Unlimited laser calls throughout the programme
- Meeting notes after every session; accountable check-ins
- Directors, shareholders, or family members can join sessions
- Outcome: A strategy, timeline, succession plan, and personal off-ramp
Exit Optimized™ C-Suite
For C-suite leaders planning their next chapter – exit your role on your terms, with your reputation intact and your next move in focus.
The Exit Optimized™ C-Suite programme adapts the full 10-session framework specifically for senior executives navigating their personal leadership transition. Whether you're moving on from a long tenure, planning a portfolio career, or stepping into board work, this is the structured space to design the exit – and what comes next.
- 10 × 120-minute 1-2-1 sessions tailored to senior executive context
- Personal exit strategy distinct from organisational succession
- Legacy, reputation, and narrative-shaping for your next chapter
- Portfolio-career, NED, advisory and entrepreneurial pathways explored
- Unlimited laser calls and meeting notes throughout
- Confidential, off-the-record strategic partner during a high-stakes transition
- Outcome: a clear, executable plan for the exit – and the chapter after it
Sanctuary Europa
White-glove relocation for professionals moving from the USA to Europe – every detail handled.
In a changing world, more American professionals and families are choosing Europe. Sanctuary Europa provides comprehensive strategic advisory – from initial country selection and immigration strategy through business establishment, property search, school placement, and full lifestyle integration. We orchestrate the whole process so you don't have to.
- Multi-jurisdiction analysis: Netherlands, Scotland, and beyond
- Immigration strategy with vetted local specialist coordination
- Business plan development for investor and founder visas
- Tax optimisation across multiple jurisdictions
- Property search, school placement, healthcare navigation
- Travel, logistics, removals, and even pet relocation coordinated
- $2,000/month retainer · Conservative client ROI: 613%+
CLARIFY™
For senior leaders and leadership teams who must turn potential into consistent business impact.
CLARIFY™ is an intensive, long-term leadership development programme for C-suite executives, senior VPs, and high-potential leaders. It addresses both the inner core (thoughts, values, beliefs, emotions) and the outer core (the nine leadership pillars from Critical Thinking to Change Leadership) – because lasting change requires both. Progress is tracked through regular LeaderWatch surveys, making ROI visible and demonstrable.
- 50–75 hours of development delivered over 6–12 months
- 9 outer-core leadership pillars: Critical Thinking, Decision Making, Strategic Thinking, Emotional Leadership, Goal Leadership, Communication, Talent Leadership, Team Leadership, Change Leadership
- Inner-core development: values, beliefs, self-concept and emotional intelligence
- Regular LeaderWatch surveys quantify impact on business results
- Built for digital transformation, hybrid team management, and crisis resilience
- Outperforms Executive MBA on practical application, speed, and customisation
- Outcome: future-proof succession, impact-focused leaders, measurable business growth
CLARITY™
For senior leaders and leadership teams who must turn potential into consistent business impact.
CLARITY™ is Growth Circles' bespoke training design framework, operating under the CLARIFY umbrella. Where CLARIFY™ develops individual leaders, CLARITY™ works at the organisational level – identifying the specific behavioural competencies that will drive your strategic objectives, then designing custom learning journeys that deliver measurable business impact. No off-the-shelf content; no generic frameworks.
- Starts with a rigorous diagnostic: what are you trying to achieve, and what behaviours will get you there?
- Competency mapping aligned directly to your strategic business objectives
- Bespoke programme design – content, delivery format, and timeline tailored to your context
- Measurable learning journeys with built-in ROI frameworks from the outset
- Suitable for leadership teams, functional teams, or whole-organisation initiatives
- Available as standalone training design or fully managed delivery
- Integrates with PerforMetrix™ for performance tracking and reinforcement
PerforMetrix™
For organisations that need leadership intent to become daily execution.
PerforMetrix combines Profit.co, a platform trusted by 1,500+ organisations worldwide, with experienced performance consultants who understand your business. Built around the C5 Execution Framework, we help you cascade strategy into daily work, then measure whether it's actually landing.
- OKRs cascaded from company goals down to individual work
- Tasks linked directly to the goals they support, not managed separately
- Performance reviews grounded in real data, not memory, with 360° feedback built in
- Two models: Scalable, a complete done-for-you system, and Flagship, with a dedicated virtual Chief Strategy & Performance Officer
- Scalable from £3,500 a month, Flagship from £15,000 setup then £6,750 a month
- Refined through implementation work across MEA, now available exclusively in the UK through Growth Circles
FutureReady™ Leadership
The Rules Changed. Most Leadership Training Didn't.
FutureReady is a four-pillar leadership coaching programme, closing the readiness gaps AI-era judgement calls, succession pressure, trust erosion, and global complexity are creating right now. It starts with a confidential diagnostic your organisation runs itself, on its own private portal.
- Four measurable pillars: Succession-Ready, Judgement-Ready, Relationship-Ready, and Globally-Ready
- Starts with a free, confidential diagnostic your organisation administers directly, on its own private portal
- Coaching hours allocated to whichever pillars the diagnostic actually flags, not a fixed curriculum
- Two programme depths: a full build across all four pillars, or a focused sprint on the one or two that need it
- Delivered 1:1 by a coach with 25+ years in corporate leadership across 4 countries
- Growth Circles' newest standalone leadership offer, sitting alongside CLARIFY™
Counterpoint™
Building the confidence and skill to lead across cultures – for managers who default to treating everyone the same.
Counterpoint is a small-group coaching programme for managers leading culturally mixed teams. Built around four pillars delivered one per month – My Map, My Lens, My Tuning, and My Standard – it replaces the "treat everyone the same" default with the specific, evidenced skills to read people accurately, adapt communication, build trust in the right order, and lead fairly.
- 9 sessions across roughly 6 months, single-organisation cohort of 6–8 managers
- Four pillars, one per month: My Map, My Lens, My Tuning, My Standard
- Two validated diagnostics taken before the programme and again after
- An individual 1:1 for every participant, then a closing group session
- One real, practical output your organisation keeps at the end
- £3,000 per seat · £18,000–£24,000 per cohort · HR-selected cohorts
When the issue is consequential, general support is not enough.
There is a place for networks, cohorts, courses and broad mentoring schemes. They can offer perspective, connection and encouragement.
But the most consequential leadership decisions are rarely solved in a room full of peers, on a fixed curriculum or through a monthly check-in. They need confidential challenge, experienced judgement and practical work that follows through into the business.
That is where we work.
Less performance theatre. More leadership that changes the business.
Years' Combined Experience
Leaders Worked With
Businesses Founded
CEOs in Mastermind Groups
UK · EU · USA · Middle East
How We Work
A partnership built on straight talk and real results
Growth Circles does not deal in theory. Every engagement starts with listening, and every recommendation is grounded in decades of doing it ourselves.
The People Behind the Work
Built for leaders carrying real weight
Growth Circles is led by practitioners who understand that leading a business is not a clean sequence of frameworks and milestones. It means making decisions with incomplete information, holding difficult conversations, building trust under pressure and preparing for the moment when your role must change.
We bring independent challenge, practical experience and the discipline to stay with the work until it becomes visible in how the business operates.
With 36+ years as a business consultant, owner, and advisor to national and regional governments, Carri brings a rare combination of strategic depth and personal warmth to her work. She has founded or co-founded 7 businesses and exited 4, served as a "hired gun" CEO, and was a British Army Reserves Officer – all of which inform a distinctive approach to leadership and transitions that clients describe as transformative.
Carri is the founder of 6 CEO mastermind groups (60+ CEOs), a founder member of the Scottish Centre for Family Businesses, and has supported clients through 5 smooth generational leadership transitions and 5 successful business exits. She co-created the Scottish Inward Investment Strategy, managed 4 MBA programmes for a global top-40 business school, and has worked with the European Commission and supported peace negotiations in the Middle East.
Shiva is the architect of PerforMetrix™ – Growth Circles' holistic people success platform – and leads the firm's organisational performance consulting practice. A seasoned consultant with deep expertise in HR technology, performance management, and people strategy, Shiva has delivered engagements for clients across the UK, Middle East, and South Asia.
Shiva brings the technical rigour and systems thinking that complements Carri's strategic and coaching expertise. Together, they cover the full spectrum from individual leader development through whole-organisation performance transformation – making Growth Circles genuinely distinctive in the consulting and coaching landscape.
Having worked across four countries and delivered over 2,000 hours of coaching globally, Shiva also built Counterpoint™ – a coaching programme for managers leading culturally mixed teams, drawn from his own experience navigating multicultural, multinational workforces.
What Clients Say
Results that speak for themselves
We're in a profession where the proof is in outcomes, not promises. Here's what those who've worked with us have to say.
Carri helped me see that I had been thinking about my business exit all wrong. Within three sessions I had a completely different – and far more exciting – picture of what the next chapter could look like. The clarity I got was worth ten times the investment.
The PerforMetrix implementation transformed how our leadership team thinks about performance. We went from subjective annual reviews nobody trusted to a live, data-driven system our people actually engage with. Shiva's delivery was exceptional throughout.
Moving a family from California to the Netherlands felt impossibly complex until we found Sanctuary Europa. Carri mapped every single decision point, connected us with exactly the right specialists, and made the whole process feel manageable. We landed running.
Carri has an extraordinary ability to ask the single question that makes everything click into place. My InfiniteHorizon mentoring sessions are the most productive 90 minutes I spend in any given month. My revenue has grown 40% in 18 months.
I was sceptical of coaching – I've seen too many people sell frameworks you can find in a book. What Carri does is completely different. She challenges your thinking, holds a mirror up, and pushes you further than you'd ever push yourself.
The PerforMetrix 4D methodology gave us a clear, structured path from where our people culture was to where it needed to be. Six months in, our engagement scores had improved by over 30% and our voluntary turnover has halved.
* Testimonials above are representative of client feedback received to date. We will be publishing attributed LinkedIn recommendations shortly.
Start at the centre.
If you are carrying a decision, a growth constraint or a transition that will shape the next chapter of your business, let's talk about where change needs to begin.
A confidential, no-obligation conversation to establish whether we are the right fit.
Get in Touch
Start a conversation
Not sure which programme is right for you? That's exactly what the discovery call is for. No hard sell – just an honest conversation about where you are and where you want to get to.
Email Carri
Email Shiva
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